--- seo version 1 Fri May 09 23:33:53 +0000 2008
+++ seo version 3 Fri Jan 30 16:33:57 +0000 2009
@@ -1,234 +1,226 @@
This is a text conversion of "The Web Developer's SEO Cheat Sheet".
You can find the original article and cheat sheet, by Danny Dover, here:
http://www.seomoz.org/blog/the-web-developers-seo-cheat-sheet
====== Important SEO HTML tags ======
==== Title Tag ====
<head>
<title>Keyword</title>
</head>
-
+
==== H1, H2, H3 ====
<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important</h3>
-
+
==== Bold, Strong (Same Worth) ====
<b>Keyword</b>
<strong>Keyword</strong>
-
+
==== Image (XHTML) ====
<img src="keyword.jpg" alt="keyword" />
-
+
==== Hyperlink ====
- <a href="http://www.mysite.com/webpage.html" title="keyword">Keyword in
- Anchor Text</a>
-
+ <a href="http://mysite.com/webpage.html" title="keyword">Keyword in Anchor
+ Text</a>
+
==== Hyperlink (No Followed) ====
- <a href="http://www.mysite.com/webpge.html" title="keyword"
+ <a href="http://mysite.com/webpge.html" title="keyword"
rel="nofollow">Keyword in Anchor Text</a>
-
+
====== Recommended Title Tag Syntax ======
Keyword < Category | Website Title
====== Common Canonical Homepage Issue ======
To condense the four default homepages into one homepage, use 301 redirect
(See next section) to correct for
erroneous incoming links and make all internal links point to your domain
- using the syntax 'http://www.mysite.com/'.
+ using the syntax 'http://mysite.com/'.
Always include trailing "/" on folders.
==== Bad ====
http://www.mysite.com
http://mysite.com
+ http://www.mysite.com/index.xhtml
+ http://mysite.com/index.xhtml
http://www.mysite.com/index.html
http://mysite.com/index.html
-
+
==== Good ====
- http://www.mysite.com/
+ http://mysite.com/
====== 301 Redirect for Apache ======
Write to a file called '.htaccess'.
The file is named only as an extension.
Hidden files must be viewable in operating system.
mod_rewrite must be enabled.
-
+
----
-
- Redirect 301 /oldpage.html http://www.newdomain.com/newpage.html
-
+
+ Redirect 301 /oldpage.html http://newdomain.com/newpage.html
+
Redirect single file or directory to a new file or directory on a
different domain
-
+
----
RewriteEngine on
RewriteCond %{HTTP_HOST} ^mysite.com [NC]
- RewriteRule ^(.*)$ http://www.mysite.com/$1 [L,R=301]
-
- Redirect http://mysite.com to http://www.mysite.com
+ RewriteRule ^(.*)$ http://mysite.com/$1 [L,R=301]
+
+ Redirect http://mysite.com to http://mysite.com
Affects entire domain.
-
+
----
Entire site:
- Redirect 301 / http://www.newdomain.com/
- Redirect permanent /old http://www.newdomain.com/new
-
+ Redirect 301 / http://newdomain.com/
+ Redirect permanent /old http://newdomain.com/new
+
Redirect entire domain to a new domain as either a 301 (recommended) or
302
-
+
====== Search Engine Indexing Limits ======
*Does not apply to websites with significant authority
==== Page File Size ====
No more than 150 kilobytes (Before Images, CSS and other Attachments)
==== Amount of links ====
No more than 100 unique links per page
==== Title Tag ====
No more than 70 characters
==== Meta Description ====
No more than 155 characters
==== Parameters in URL ====
No more than 2
=== Bad Example ===
http://www.mysite.com/brands.php?object=1&type=2&kind=3&node=5&arg=6
=== Good Example ===
- http://www.mysite.com/brands.php?nike
+ http://mysite.com/brands.php?nike
==== Depth of URL ====
No more than 4
=== Bad Example ===
http://www.mysite.com/people/places/things/noun/danny/car
-
+
=== Good Example ===
- http://www.mysite.com/people/danny/
-
+ http://mysite.com/people/danny/
+
====== Important Search Engine Robots ======
-
+
==== Google Search ====
Googlebot/2.1 ( http://www.google.com/bot.html)
-
- ==== Google Search ====
Googlebot/2.1 ( http://www.googlebot.com/bot.html)
-
- ==== Google ====
+
+ ==== Google Image Search ====
Image Search Googlebot-Image/1.0
-
- ==== Google ====
Image Search Googlebot-Image/1.0 ( http://www.googlebot.com/bot.html)
-
+
==== MSN Search ====
msnbot/x.xx ( http://search.msn.com/msnbot.htm)
-
- ==== MSN Search ====
- MSNBOT/0.xx (http://search.msn.com/msnbot.htm)
-
+ MSNBOT/0.xx (http://search.msn.com/msnbot.htm)
+
==== MSN Media Search Robot ====
msnbot-media/1.0 (+http://search.msn.com/msnbot.htm)
-
+
==== Windows Live Product Search ====
- msnbot-Products/1.0 (+http://search.msn.com/msnbot.htm)
-
+ msnbot-Products/1.0 (+http://search.msn.com/msnbot.htm)
+
==== Microsoft Search for Mobiles ====
MSNBOT_Mobile MSMOBOT Mozilla/2.0 (compatible; MSIE 4.02; Windows CE;
Default)
-
+
==== Alexa / The Internet Archive ====
ia_archiver
-
- ==== Alexa / The Internet Archive ====
ia_archiver-web.archive.org
-
- ==== Alexa / The Internet Archive ====
ia_archiver/1.6
-
+
==== Yahoo Blog Search ====
Yahoo-Blogs/v3.9 (compatible; Mozilla 4.0; MSIE 5.5;
http://help.yahoo.com/help/us/ysearch/crawling/crawling-02.html
-
+
==== Yahoo Multimedia Search ====
Yahoo-MMAudVid/1.0 (mms dash mmaudvidcrawler dash support at yahoo dash
inc dot com)
-
+
==== Yahoo Product Search ====
YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5;
http://help.yahoo.com/help/us/shop/merchant/)
-
+
==== Yahoo Product Search ====
YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5;
http://search.yahoo.com/yahooseeker.html)
-
+
==== Yahoo Product Search ====
YahooSeeker/1.1 (compatible; Mozilla 4.0; MSIE 5.5;
http://help.yahoo.com/help/us/shop/merchant/)
-
+
==== Ask/Teoma Search ====
Mozilla/2.0 (compatible; Ask Jeeves)
-
+
==== Ask/Teoma Search ====
Mozilla/2.0 (compatible; Ask Jeeves/Teoma)
-
+
==== Ask/Teoma Search ====
Mozilla/2.0 (compatible; Ask Jeeves/Teoma;
http://about.ask.com/en/docs/about/webmasters.shtml)
-
-
-
+
+
+
====== Common Robot Traps ======
* Input forms
* Session IDs in URL
* Pages Restricted by Cookies
* Frames
* Logins
====== Robots.txt Syntax ======
User-agent: *
Disallow: /privatefolder
Disallow: /privatefile.html
-
+
User-agent: Googlebot/2.1
Disallow: /nogoogle.html
- Sitemap: http://www.mysite.com/sitemap.xml
-
+ Sitemap: http://mysite.com/sitemap.xml
+
====== Robots Meta Tag ======
<meta name="ROBOT NAME" content="ARGUMENTS" />
-
+
ROBOT NAME can be either "robots" for all robots or the user-agent of a
specific robot.
See the robot user-agent list.
====== Sitemap Syntax ======
<?xml version ="1.0" encoding='UTF-8'?>
<urlset xmins='http://www.sitemaps.org/schemas/sitemap/0.9'>
<url>
- <loc>http://www.mysite.com</loc>
+ <loc>http://mysite.com</loc>
<lastmod>1987-05-25</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
-
+
==== Default Locations Search Engines Look for Sitemaps ====
- http://www.mysite.com/sitemap.xml
- http://www.mysite.com/sitemap.xml.gz
- http://www.mysite.com/sitemap.gz
-
- Visit http://www.xml-sitemaps.com/ for a free sitemap
+ http://mysite.com/sitemap.xml
+ http://mysite.com/sitemap.xml.gz
+ http://mysite.com/sitemap.gz
+
+ Visit http://xml-sitemaps.com/ for a free sitemap
